Jackson's Story

Celebrating 120 Years of Can

In 1897, Gillette Children's became the first hospital in the nation for kids with disabilities. But from the very beginning Gillette's focus was always ability. This campaign brings the hospital's "culture of can" to life for Gillette's 120th anniversary with mini-documentaries, a four-day activation with the Minnesota Twins digital and broadcast.

Jackson's Story

Hailey's Story

Elijah's Story

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Airport Billboard


Jackson :30

Hailey :30

Elijah :30