Reimagining the shopping experience

The largest owner of shopping malls in the United States, Westfield was about to embark on a major redevelopment project. We created unique positionings for Westfield shopping centers in California, Connecticut, Florida, Oregon and New York and then developed recommendations to bring those positionings to life through everything from architecture and landscaping to entertainment, technology and retail mix. Westfield UTC in La Jolla, for example, was reenvisioned as a Southern California lifestyle center using the positioning "Endless Summer." 

Agency: Bulldog Drummond