VALSPAR

Setting the standard in sustainability

A global leader in the coatings industry, Valspar had just pioneered Fluropon Pure — a line of sustainable coatings that meets the most rigorous environmental standards. The Living Product Expo is a high-profile event for architects and builders with a focus on sustainable building. We created Cards Against Mediocrity (our own spin off of Cards Against Humanity) to engage expo guests in a unique way and bring visibility to this new line of eco-friendly coatings.

This project won a bronze and silver at The Show.

Agency: Periscope