Plant With Purpose

Making a complex story conversational

Plant With Purpose, a non-profit that works with the rural poor, was having trouble attracting new donors. People didn't understand what planting trees has to do with poverty. We distilled their story into one people could easily grasp with a complete rebrand that included a new name, tagline and brand voice. To help retain donors, we created an online experience that gives people an instant sense of accomplishment when they donate. The rebrand had a huge impact as far as expanding the organization's donor base and keeping people engaged with the brand. Visit the website at plantwithpurpose.org

Agency: Bulldog Drummond