Putting Pinkberry's brand promise into words

Pinkberry is one of those rare brands that evolves organically out of the creative genius of its owners and becomes a phenomenon overnight. But when the company needed help capturing on paper the personality defined by its store experience, they came to us. We developed the brand platform "20 Minutes of Happiness" to crystallize the brand promise before Pinkberry expanded to other markets, significantly increasing its retail footprint.

Agency: Bulldog Drummond