GILLETTE CHILDREN'S

Celebrating 120 Years of Can

In 1897, Gillette Children's Specialty Healthcare became the first hospital in the nation for kids with disabilities. But from the very beginning Gillette's focus has always been ability, and the hospital is firmly rooted in a culture of 'CAN' as a result. This campaign brings that spirit to life for Gillette's 120th anniversary through web videos, TV spots, digital banners and a four-day activation with the Minnesota Twins.

Agency: Periscope