Moving kids with special needs forward
Gillette Children's Specialty Healthcare is not your typical children's hospital. The first hospital in the nation founded for kids with disabilities, Gillette has long been ahead of its time. But brand awareness was low. By giving viewers a glimpse into the lives of the unique population it serves — kids facing such challenging conditions as cerebral palsy, epilepsy and traumatic brain injury — these spots helped differentiate Gillette from the competition.