GILLETTE CHILDREN'S

Changing perceptions about disability

Kids with special needs aren’t who most people think of when they think of putting on some game face, or athletes in general. Yet athletes is exactly what they are. Through this four-day activation with the Minnesota Twins, we turned game face into a symbol of their amazing determination and gave Twins fans a chance to show their solidarity with these incredibly resilient little heroes, changing the way people think about disability in the process.

This project won a bronze at The Show.

Agency: Periscope