Setting the standard for beauty without compromise

Eufora's products are among the most natural in the hair care industry. But the purpose and passion of the husband and wife team behind it wasn't coming through in their brand story. We came up with the the positioning “beauty without compromise” to capture Eufora's brand promise. And with the “Yours Truly” campaign we created a brand voice that stands out as honest, real and personal. 

Agency: Bulldog Drummond