Cleaning up the cleaning industry

Green cleaners were still something of an anomaly when we came up with the brand positioning "A better way to clean" and took this small startup from concept to market in less than two years. I was involved in every detail of the brand including name, tagline, brand voice and launch. Our retail kit succeeded in getting the attention of key distributors Target and Whole Foods and CleanWell continues to add to its product lineup and expand its brand footprint. Visit the website at

Agency: Bulldog Drummond