Live in the heart of the arts

Live in the heart of the arts

When real estate developer Urban Genesis got in touch about launching a new apartment community in Dallas, it was apparent that the work we would create together would not be typical real estate advertising. Art and its appreciation are a defining characteristic of the Bishop Arts neighborhood, and with the positioning ‘Live in the Heart of the Arts’ we made it central to every touchpoint of our campaign. On this project I served as creative director, copywriter, strategist, producer, client liaison… whatever needed to be done, I did.

Step one was developing a creative brief and unique positioning—‘Live in the Heart of the Arts’—which my team brought to life with these head turning real estate signs. By applying an artist’s filter to everything we did, we made our marketing materials fit the Bishop Arts neighborhood.

“Live in the heart of the arts” informed everything we did, including our website. The developer had already purchased a template when they contacted me, but all the brand voice, look and feel and all content was created from scratch. View the website at bishophighline.com

Our first project added art to the neighborhood by turning the chain link fence surrounding the construction site into an underwater scene.

Text about social media/website content.

Social media posts.

The culmination of the campaign was a four story tall mural that #blindartist John Bramblitt painted on the apartment building exterior.