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Live in the heart of the arts

Live in the heart of the arts

When real estate developer Urban Genesis got in touch about branding a new apartment community in Dallas, it was apparent that the work we would create together would not be typical real estate advertising. Art and its appreciation are a defining characteristic of the Bishop Arts neighborhood, and with the positioning ‘Live in the Heart of the Arts’ we made it central to every touchpoint of our campaign. On this project I served as creative director, copywriter, strategist, producer, client liaison… whatever needed to be done, I did.

To bring ‘Live in the Heart of the Arts’ to life we gave every communication an artist’s filter, starting with these real estate signs.

Our first project added art to the neighborhood by turning the chain link fence surrounding the construction site into an underwater scene.

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The culmination of the campaign was a four story tall mural that #blindartist John Bramblitt painted on the apartment building exterior.