When real estate developer Urban Genesis got in touch about helping them brand a new apartment community in Dallas, it was immediately apparent that the work we would create together would not be typical real estate advertising. Art and its appreciation are a defining of the Bishop Arts neighborhood, and with the positioning ‘Live in the Heart of the Arts’ we made it central to every touchpoint of our campaign.
Text about social media/website content.
Text about John's mural here.
John used a projector to transpose more complicated parts of his concept onto the wall. His wife Jacqi used puffy paint to capture the forms so that John could later feel the outlines with his hands.